When’s the last time you set time to review your analytics? While we may be tracking our sales and invoices regularly, analytics are easy to forget but important to remember. Why? Well, let me tell you!
For starters, it can answer that age old question of “What should I post on social media?” – but it can also help guide what messages about you and your business you decided to share on which platform and when. Data is the only thing I can get a definitive answer out of in the entrepreneurial world that throws a lot of different twists and turns. I can always control my actions, which is why I make this a big point of discussion in my Level Up With Kachet coaching program.
When you have this knowledge about your numbers, it allows you to stop spinning your wheels about what to create and it frees you up to provide more of what is already resonating. Work smarter, not harder = Mantra for 2020 – and how about life, too? 🙂
Review your analytics: What matters?
The answer varies depending on what channel you are on. I spend the majority of my social media efforts on Instagram, so the most important metrics to track there would be:
- Predominate age + gender group
- Best time to post
- Top Locations
- Reach (posts + stories)
- Comments (posts)
- Saves (posts)
- Sends (posts)
- Link clicks (stories)
You can track similar statistics on other social media channels, including:
- Facebook: Shares
- Pinterest: Repins, clicks
- LinkedIn: Engagements
- Twitter: Retweets
Website Metrics to Track
Now, don’t stop with social media when you review your analytics! Checking your website analytics is just as important! The metrics of note for my business are:
- Top visited pages
- Referral traffic
- Time spent on site
- Top Locations
Knowing the top visited pages on your site gives you an opportunity to update the posts or pages not only with current information, but by providing the visitor with similar content to extend their time clicking around.
Referral traffic is important because it simply tells you how people are finding your site. Is it organic search? Pinterest? A direct link from elsewhere? I get a healthy mix of all.
I also want to know how long someone is spending on my site and where they are from and you should, too! I’m always surprised when the top markets aren’t places I’ve personally visited. Maybe I’ll do some targeted ads in that market, or host an event when we can do those things again.
Where to get the data
You can find all of this info within each app if you have a business or creator account! If you use a planner/scheduler like my fav, Planoly, you can review your analytics there as well. Here are some handy guides if you need some help:
- Guide to Instagram analytics
- Guide to Facebook analytics
- Pinterest Pin analytics
- Twitter analytics
- Set up Google Analytics