KJB COLLECTIVE
Turning wine, hospitality and destination brands into story-led campaigns with purpose.
we believe in...
Stories that stay with people, and move brands forward
At KJB Collective, we believe the most effective marketing doesn’t shout. It resonates.
We partner with wineries, hospitality brands and destination marketing organizations (DMOs) to develop influencer and social programs that feel human, intentional and aligned — connecting brands to audiences through shared experience and story.
Because when a brand knows how to tell its story well, it doesn’t just get noticed — it gets remembered.
let's work together ▸
Hi, I’m Kachet—
With more than 15 years of experience in brand strategy, creative development and with integrated marketing campaigns, I’ve learned that great storytelling isn’t about the trend of the moment, it’s about clarity, connection and consistency.
Before launching KJB Collective, I spent years inside agencies and brand teams, managing large budgets, collaborating with creative teams and shaping campaigns that delivered both culture and conversion. That experience fuels everything I do today: helping wine, food, hospitality and DMO brands turn their story into strategy.
As a WSET Level 2–certified wine professional, I bring a deep understanding of wine culture, hospitality standards and audience nuance, allowing brands to show up with credibility without losing warmth or accessibility.
KJB Collective was built for brands that value intention over noise, clarity over clutter and storytelling as a strategic advantage.
meet the founder
but I answer to KJB.
work with me ▸
collaborators
and partnerships
my specialties
Brand & Social Media Strategy
Strategic positioning and social frameworks for wine, hospitality and destination brands looking to build long-term equity and clarity across platforms.
Influencer Marketing & Creator Partnerships
Thoughtful influencer strategy for wineries, hospitality brands and DMOs focused on alignment, storytelling and meaningful audience connection, not volume or virality.
Speaking & Workshops
Industry talks and workshops on influencer marketing, storytelling and brand strategy for teams, conferences and organizations within wine, hospitality and tourism.
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Need clarity before committing to a larger engagement?
These sessions are ideal if you:
- want expert direction before launching a campaign
- need feedback on influencer partnerships or social strategy
- are navigating a pivot or growth moment
Investment: $495
Strategy sessions may be applied toward future full-service engagements.
book your session ▸
Far exceeded our expectations!
The power of influence comes from trust combined with strategic execution, and that is only part of what makes Kachet so impactful and unique in the influencer space.
—Meghan Phillips, Honey
Warm, flexible,
and responsive
Kachet is the kind of collaborator everyone wants to work with. Creative, strategic, and savvy, she is diligent about understanding her partners' goals and creates compelling campaigns that feel natural and fresh.
—Aimee Sands, Studio 707
Invaluable member
of our team
Kachet helped develop the voice and brand from the early years through maturity. Under her management we were able to significantly grow our audience and reach which in turn increased our sales velocity and reduced our acquisition costs.
