ABOUT
I’m Kachet. Brand strategist. Content Queen. Mom & Wife. Hostess with the mostest. Expert in making everyday life feel like the main event.
For the ones juggling the inbox and the grocery list. The ones building something meaningful without losing themselves in the process. The ones who want to show up fully—in life, in business and on their own terms. Here, you’ll find lifestyle inspiration, soulful storytelling and permission to do things differently.
It’s not about perfection. It’s about intention.
as seen in:
Open the good stuff on regular days.
Take up space, but only the kind you want to be in.
Oysters are a love language
(and yes, I’ll take a dozen).
A pretty plate is nice, but pad thai tastes just as good from the box.
Celebrate before it’s perfect.
Nearly 15 years ago, I hit publish on a blog post to break up the monotony of my 9–5. It was my first job in advertising out of college, one that I searched high and low for after graduating into a recession. I didn’t have a roadmap. I just had a lot of ideas, a passion for storytelling and the hope that someone out there would relate.
Turns out, they did.
What began as a fashion blog slowly unfolded into something much bigger – a reflection of the life I was building in real time. From entrepreneurship and identity shifts to motherhood, loss, reinvention and joy, The Kachet Life has grown as I’ve grown.
There were seasons when I realized the blog wasn’t just a creative outlet, it was the thing. My thing. I remember how deflating it felt when my day job left me too drained to create. That tension stuck with me, and over time, I made intentional moves toward work that aligned more closely with my creative life. I’ll never forget the moment someone came up to me in public and asked, “Are you The Lipstick Giraffe?” (that was my blog’s name back then). That started happening regularly. Then came daytime TV segments in my hometown, collaborations with brands - local and national, and even more people gravitating toward the things I loved sharing – style, travel, entertaining. That lane found me before I could name it.
Eventually, after a layoff, I decided to bet on myself and go all in as an entrepreneur, because by then, I had already been monetizing my brand through wardrobe styling and partnerships. The foundation was there. I just finally had the space (and the confidence) to build on it.
This brand has been a throughline in my life. Truly. From age 24 to now at 38, it has held joy and heartbreak. It has given me purpose when things felt uncertain. It’s taught me that I am creative, even when others doubted it. It’s shown me I can make my own way out of this “cute little blog.” And most importantly, it’s reminded me that it’s not only okay to change, it’s necessary.
Today, The Kachet Life is a space that honors the in between. Where ambition meets softness, where the wine is flowing and the candles are lit and if you’re entrepreneurial like me (or in spirit), where your brand can feel just as good as your favorite playlist.
This is for the woman rewriting her story.
This is for the woman making magic in the margins.
This is for the woman who knows she’s made for more, and wants it to feel like her the whole way through.
If that’s you, welcome. I’m so glad you’re here.
a peak at my journey
• Started blogging as The Lipstick Giraffe, originally a passion project about fashion, food and finding my way as a 20-something
• Had my first paid content partnership with Old Navy
2012
• Hosted first on-air TV segment
• Began event wardrobe styling for corporate clients like Macy’s
• Realized storytelling through content could actually be a business
2014
• Attended my first NYFW with Otterbox (and sat front row!)
• Began traveling more and integrating food, wine and lifestyle storytelling into my brand
2016
• Moved full-time into entrepreneurship, consulting with brands, big and small
• Featured as Best of Sacramento, Fashion + Lifestyle
• Fulfilled a life-long dream of going to Paris
2015
• Launched my creator community, The Blog Bloc
• Garnered my first major travel partnership with Alaska Air that became recurring
• Turned 30 and rebranded to The Kachet Life, blending my love of home, travel and everyday storytelling into a lifestyle brand
2017
humble beginnings!
• Honored as a 40 Under 40 by the Sacramento Business Journal and Stylemaker by Better Homes & Gardens
• Began public speaking on personal branding and authenticity in social media
2018
• Hosted my first full day lifestyle event
• Partnered with several wineries, the first hint of my future niche in hospitality and travel
• Participated in One Room Challenge as a guest designer
2019
• Relocated to Dallas in February
• Fell in love with my dog baby, Rudy
• Launched my first coaching offers for creators and solopreneurs
2020
• Rebuilt areas of my life and business in a semi post-pandemic world
• Was diagnosed with ITP, a rare blood disorder in September
• Met my now-husband a few days before
2021
• Got married on our 1st anniversary
• Learned a new definition of balance and purpose
2022
moved to Dallas
how things change!
• Went to Italy for the first time, with a wine consortium, no less
• Completed WSET Level 2 certification, the start of my deep love for wine education
2023
• Became a mom to Baby B 💛
• Launched The Kachet Podcast
• Rebranded my consultancy as KJB Collective and took on major wine and tourism clients
2024
• Immersed myself in new motherhood
• Grew my collaborators list
• Updated The Kachet Life’s brand identity + a spiffy new site
2025
a few of my
Favorite things
Capturing content?
Snag my photo shoot checklist and show up styled, prepped and camera-ready.