I just hit send on a press release.

No big deal, right? Well, today it is.

The first thought that popped into my head was, “I can’t take it back now, ” which means that this is a real thing and that I’m doing this. And then something happened that I wasn’t expecting: Tears fell from my face.

I’m not sad at all. I’m actually very happy! This is exactly what I want to do, and have wanted to do for so long, but I have told myself a million different things that have stopped me from doing it. The first time I spoke it into existence was with Haley over dinner and beer at Lowbrau. She validated my feeling of needing something like this here. She even told me that I was the person to do it. I did nothing with that. Until three years later. Until now. I’ve feared rejection. Every emotion that stops you from doing something…you’ve got to know the feeling right? It’s been running through my body like a wave. And then, oddly enough, it went away. Today.

While I’ve been blogging for a few years now, things are so different. Things are different in the blogging landscape, and they are different in my life, as well. I’d like to say that things have elevated, but not in a snooty way. The taste that I have for creating content has elevated because I want so much more, and not for myself, but for everyone else like me that is grinding away. This is hard work. The ideation, the planning, the actual visual production, then writing, then planning where to share the message, then following up, then analyzing what performed well and what didn’t. That’s not easy, and that’s just one piece of the pie, the piece that is part of the core content of one’s brand. It’s fun, but it’s work, and I’ve finally created a space that celebrates that work and encourages even bigger ideas.

This is scarier for me than anything I’ve ever done in this safe space, and there is a quote that resonates with me now more than ever.

“The size of your dreams must always exceed your current capacity to achieve them. If your dreams do not scare you, they are not big enough.” – Ellen Johnson Sirleaf

Sometimes we can get so in our heads that we don’t even let the universe do its thing when it comes to our dreams. We have to stop doing that! We will never be able to reach our full potential if we are self-sabotaging before we take that first step. And after that step is taken, we can’t overthink what is going to happen. It’s way easier to type than apply, but I’m putting it out there because I want to be better, and not only better but because…I already hit send.

It’s out there, and now I can proudly say these words: I’m Kachet, and I’m the founder of The Blog Bloc.

I hope you like it.